A senior marketing, communications and digital professional with over 20+ years’ experience of successfully transforming organisations by balancing: strategic leadership, a credible voice at board level and good people skills, with an excellent track record of delivering award-winning campaigns and effectively leading transformational change.
COVID CAREER BREAK
October 2020 – Present 2021
MSC VOLUNTARY SECTOR MANAGEMENT at CASS September 2018 to October 2020
MARKETING, COMMUNICATIONS, INSIGHT/DIGITAL DIRECTOR at The Children's Society
January 2015 to July 2018
Jayne+Ltd/The Children's Society
August 2010 to April 2014
HEAD OF MARKETING
City Hall - [Ken & Boris]
April 2001 – August 2010
HEAD OF COMMUNICATIONS Energy Saving Trust
Sept 2000 – April 2001 (Freelancer)
Westminster City Council (WAES) May 1995 – Sept 2000
TOURISM MARKETING OFFICER Vale of Glamorgan Council
Oct 1994 – May 1995
June 1992 – September 1994
ROLE: Set up TwoTogether using an accountability partnership model as a tool to support women to stay focussed on what was important to them during the pandemic, volunteered at a Food Bank and home schooled, in addition to a job search in a challenging market.
ROLE: A specialism in digital and digital transformation, shadowing the CEO at We Farm a top 20 digital social enterprise, and writing a dissertation on the impact of performative business modelling, in driving successful digital social enterprises.
ROLE: Reported to the CEO, as part of the Senior Leadership Team, to lead the organisation through significant and transformational change. Responsible for creating and embedding a new Marketing, Communications, and Digital Directorate, delivering all aspects of external communications, leading a team of 50+ and managing a budget of £2 - £3 million, with operational responsibility for brand, audience segmentation and data, comms planning, creative development, media, reputational management, digital and impact and performance management, with accountability to the Board of Trustees.
ROLE: Founded successful consultancy to diversify my experience and work with a wider variety of sectors, by providing stand-alone consultancy and leading consortium projects that brought together boutique agencies. Services included: marketing and brand strategy, and campaign planning and implementation, with a bias towards digital and social media. Clients included: British Board of Film Classification (BBfC), Team London (City Olympic Volunteers), Nat Can Social Research, Joe's ice cream, The Children's Society
ROLE: Reported to the Chief Exec, built the marketing team from 3 to 30+, managed a budget of £7 million+, and oversaw GLA Group Marketing (£100mil+). Responsibility for: business planning, integrated external comms planning, delivery of external comms plans (TV, cinema, radio, outdoor, press, print, PR, direct mail, events, exhibitions, managing a team delivering 50+projects a month for London in addition to leading partnership working, commercial sponsorship, website development and a strong bias towards new/social media, within an audit compliant administration process and representing the team at public meetings including Scrutiny Committees.
ROLE: Managed a team of 2 and a budget of £480,000 to develop and implement a new marketing strategy for the transport team, developed a new brand and digital assets and provided business planning support to the programme director.
ROLE: Managed a team of up to 7 and a budget of over £245,000 to develop and implement a traditional 7 ps marketing strategy to create an audience-focused organisation and executed their annual communications plan including their first website in 2007.
ROLE: Implemented the tourism strategy with a programme of PR, direct mail and industry-facing events, managing a budget of £125,000, a team of 2 and meeting brochure advertising sales targets.
ROLE: Provided marketing and publishing support for a broad range of BBC social action programmes e.g. Radio 4’s In Touch.
Voluntary Sector Management
Economics, Geography & English